The primary goal of all online sellers is to make as much money as possible with little hassle attached. Fortunately, if you sell with Walmart, this platform supports integration with a Shopify store and WordPress site, meaning you can reach a wider audience and have more flexibility than regular sellers.

Therefore, if you are a certified Walmart e-commerce seller who desires to link their online store to both Shopify and WordPress for more opportunities, this article will present some essential answers. 

Essentially, you will learn why integration is worth your while, why Walmart pairs perfectly with these platforms, the benefits associated with pairing your account with Shopify and WordPress, and many more. 

Let’s begin! 

Why Integrate Walmart with Shopify?

The benefits of integrating your Walmart store with Shopify are plenty, and as a business owner, this is a logical step worth taking to expand your eCommerce store. As expected, this action will produce more customers and increase your overall sales. But, fundamentally, it is a worthwhile option in the right direction. 

It’s worth noting that Walmart receives over 100 million visitors per month, meaning it is a great place to expand your Shopify store due to the high traffic it presents. On the other hand, Shopify is an efficient store-building platform and one of the most popular online, taking up 9.97% of the whole market share. 

Shopify allows old and aspiring eCommerce business people to erect a virtual online store and trade their offering with potential customers. This ease-of-use has resulted in over 800,000 stores being built with the platform across 170 countries by big, medium, and enterprise-level businesses. 

Below are some interesting reasons why integrating your Walmart and Shopify store is a worthwhile consideration:

  • More Patronage: owning an online store means you have to spend months, or even years, building your reputation and growing your audience. This requirement is due to people preferring to buy products from a brand that’s already validated, compared to your new and unknown business. 

By integrating your Shopify store with, you can capitalize on the company’s already-established reputation and receive patronage from the millions of visitors that frequent the platform. 

  • Business Expansion: By adding a new sales channel, your online store immediately transforms into a multi-channel eCommerce business, which is what every online seller desires. Therefore, if you’re thinking of expanding your business to become more than its current state, Walmart and Shopify integration is your best option for achieving that goal.
  • Defeating the Competition: Every savvy business person knows that the inability to outsmart and innovate in the face of competition will result in the business’s gradual decay. Fortunately, transforming your virtual company into a multi-channel eCommerce store is a surefire way to stay ahead of the competition and stay in business longer. 
  • More Conversion: Most shoppers rarely buy a product upon seeing it for the first time in your store. Instead, they visit a popular online marketplace over ten times before opting for what you offer. Capitalizing on this fact is guaranteed to get you more paying customers as your services have been validated. 
A coffee and a keyboard.
WordPress is one of the most reliable and largest platforms in the world for building websites.

Why Integrating Walmart with WordPress?

WordPress is a validated platform that’s popular for its easy features that make building a website extremely easy. In other words, you can create dozens of websites via WordPress, and these include an online store. 

However, a WordPress eCommerce store comes with a few challenges, and this is due to the platform not being dedicated to creating online stores. Therefore, using this option will cause you to miss out on crucial features needed for a store. 

For this reason, integrating with Walmart becomes a better option as you can combine the benefits of both platforms and achieve something unique. Below are few points on why integration is worth your while:

  • Compensation for Shortcomings: Building a WordPress eCommerce store offers you a few benefits like a visually appealing storefront, SEO friendliness, and numerous templates. However, it doesn’t offer the essential tools and perks a typical online store should possess. Combining this already existing site with your Walmart account will help compensate for the shortcomings. 
  • More Patronage: As previously mentioned, buyers tend to buy from brands they trust as it means speedy purchase delivery and zero scams. People approve of Walmart’s service due to several decades of countless fulfillments. However, your WordPress store is a new entity that needs time to grow. 

You can shorten this growth duration by riding on Walmart’s reputation and several million monthly visitors. It’s a surefire way to see results quickly. 

Note that Walmart is not a worthwhile option for building an eCommerce site, unlike Shopify, WooCommerce, and BigCommerce. While building an online store with the platform is easy, you will have to forsake a few essential perks and plug-ins that may be detrimental to your business. 

Challenges With Integrating Shopify and WordPress with Walmart?

Now that you understand what you stand to gain by integrating your Walmart sellers store with a WordPress or Shopify store, let’s flip the table and reveal some associated challenges with integrating Shopify with Walmart. 

Naturally, multi-channel eCommerce presents multiple benefits but also comes with a few challenges. For example, if you desire to sell on with Shopify or WordPress, you should be prepared to handle and solve tasks that arise.

These challenges include:

  • The need to keep specific essential factors in sync across all channels and these factors include product listings, descriptions, and other data. 
  • Managing inventory is another issue that needs addressing as it takes a lot of time to control both platforms manually. 
  • While analytics are designed to help sellers understand how to handle their operations better, multi-channel eCommerce makes the task more difficult as processing data across both channels is tricky. 

Keep note that the presented challenges are actual problems associated with operating a multi-channel eCommerce business, and the best solution is an integration software. This software helps you connect your Shopify store with Walmart’s marketplace, thereby reducing the time needed to manage the business and handle specific issues.

Top Multi-channel eCommerce Softwares/Systems for Walmart

The duty of this multi-channel software listed below is to automate every aspect associated with product listing. Essentially, they enable you to set up your product description and other essential information in a designated place then upload it to both online marketplaces. 

Once downloaded and set up, this software will allow you to automate the relishing process, add new platforms, and update your inventory as well as their value. Note that a worthwhile listing tool should be able to upload images, handle product descriptions, manage store inventory, and many more. 

Below are some of our best picks that may meet your needs:

1. Sellbrite

The first on this list is Sellbrite, popular multi-channel software that allows eCommerce sellers and brands to list and trade their offerings with zero hassle across several online sales channels. 

Users of this software gain control over inventory management and order fulfillment. It’s also worth noting that this software has an easy user interface, requiring little mental effort and time to understand the controls. 

Ultimately, Sellbrite is a powerful multi-channel tool for sellers who wish to simplify trading on multiple platforms, prevent overselling, and optimize fulfillment. Note that this impressive software works perfectly with popular marketplaces and shopping carts, including Walmart, eBay, Etsy, Amazon, BigCommerce, and more. 

*Note: Sellbrite charges a monthly fee of $49 to employ its services. 

2. ChannelAdvisor

Up next is another big multi-channel integration software option, ChannelAdvisor, with a variety of enterprise-grade tools that are ideal for both small, medium, and large businesses. Similar to Sellbrite, this software synchronizes with different channels like Amazon, Walmart, Google, Facebook, eBay, and many more. 

ChannelAdvisor functions as an inventory tool for managing multiple online stores on different platforms. The powerful enterprise-grade tools can automate listings, integrate with marketing and merchandising, collect data, offer to reprise, and many more. Fundamentally, you’re presented with a variety of sophisticated tools. 

3. GeekSeller

During the first few years of operation, GeekSeller was originally a automation tool. However, as time progressed, they innovated and improved their offering to offer inventory management and automation to other platforms besides

And these include Amazon, Walmart, eBay, Shopify, BigCommerce, and many more. 

Operating this multi-channel software costs approximately $200 and goes up to $1000, depending on your requirements. Nevertheless, GeekSeller offers inventory synchronization across multiple platforms as well as inventory updates, order fulfillment tools, repricing, inventory management, and many more.

Ultimately, the offering validated the price as users are guaranteed to have sufficient tools to operate their business on Walmart, Shopify, and WordPress.

4. CedCommerce

If the previously mentioned multi-channel integration software is too sophisticated and expedited to operate, here is a more affordable yet, powerful option for small and medium online sellers. 

CedCommerce is designed to be affordable for online store owners who wish to move their offerings from their current website to a bigger marketplace like Walmart. The platform supports popular brand names like Etsy, Walmart, Amazon, BigCommerce, eBay, jet, and even

CedCommerce’s multi-channel software is SaaS and plug-in based, which is ideal for sleeping sellers to move large or small strings of data to a new virtual location. Additionally, this software also helps eliminate or reduce overselling, allows sellers to auto-accept orders, and synchronize your inventory across multiple channels. 

As previously mentioned, this multi-channel solution is built to be affordable for regular small businesses and only requires $30 to operate monthly. 

5. SellerActive

Occupying the fifth position on this list is the more established multi-channel management solution, SellerActive. This platform is built to make life easy for the dedicated entrepreneur as it contains tools designed to support inventory synchronization and order management across multiple marketplaces. 

SellerActive is compatible with popular brands like Amazon, Walmart, eBay, Etsy, jet, as many more. The primary purpose of this software is to make selling easier for the entrepreneur by providing a single dashboard for listing creation, channel management, list importation, and many more. 

What makes this software special is the support system dedicated to helping you handle the setup of the app and use it according to your preference. Basically, their customer service aims to make commerce easier to execute. 

*Note: the cost of operating SellerActive every month is $79. 

6. SellWare

Like other platforms on this list, SellWare provides essential services to sellers who wish to trade on multiple platforms. Some of its offerings include order fulfillment, inventory management, and multi-channel listing. 

You can pair this software with other platforms like Amazon, eBay, Walmart, Shopify, ShipStation, OSCommerce, and many more. 

The pricing system on this multi-channel solution is different compared to previously mentioned software as users are charged $99 per month for 250 orders and 1000 products, meaning they aren’t the cheapest solution available in the market; nevertheless, they are relatively affordable.

It’s worth emphasizing that this software doesn’t offer as many features as its competitors, like sellbrite and CedCommerce. For example, it presents no shipping management option or inventory management solution. Additionally, the customer support is dependent on your tier, as low-end tiers receive limited support and enterprise tiers get maximum phone support of two hours. 

However, if you can stomach these minor drawbacks, you’ll find that SellWare is an impressive software that can help make commerce easier on multiple marketplaces. 

7. Zentail

Zentail is quite common amongst online vendors, and it’s made for retailers by retailers, meaning it contains all the necessary tools retailers desire to trade across different channels. This solution supports numerous platforms such as Amazon, Walmart, Google Shopping, and many more. It is often recommended by professional online traders as it’s been proven to be efficient. 

Due to its origin, Zentail contains sophisticated tools for a smart and easy sale, and these tools include a listing software that automatically defines products based on their category. This particular feature makes listing faster, smoother, and easier. 

There’s also a channel-based override, allowing users to change pricing and ship-time on all channels, whether Walmart, Amazon or Shopify. 

As expected, zentail contains catalog and inventory management with the complete multichannel automated listing. However, this service is relatively pricey and conversely costs over $1000 per month for all the features. 

Due to the high price tag, they recommend this option to medium or large businesses since smaller businesses might spend their entire profit to run this software yearly. 

Walmart boxes on warehouse conveyor.
Walmart’s transportation fleet has over 7,800 drivers, 6,100 tractors, and 61,000 trailers.

Choosing the Right Multi-channel Solution for You

Ultimately, the desire to sell on multiple platforms is understandable as pairing your Shopify or WordPress store with Walmart will result in a larger profit merging. However, operating this system manual is difficult and may result in unnecessary exhaustion. 

For this reason, we recommend using multi-channel solutions as they Pair perfectly with numerous platforms like Walmart, wish, Amazon, and more and can handle tasks like inventory management and order fulfillment. 

If you desire the best that money can buy, consider opting for Zentail, Sellbrite, or SellWare, but if you’re a small business with a lean budget, choose CedCommerce, they have all you need to prosper on multiple platforms. And for more creative ideas for your small business, we are always here for you!