Since you clicked on this article, it’s very likely that you’ve already started your e-commerce business. But now, you find yourself at a loss as to how to what you should do and what strategies you should employ. Fear not, we’ve put together 10 methods that are sure to help you increase the sales of your online store. These are very practical and honestly are probably simple things that you’ve just overlooked, at least for the most part.
1. Make an Email List
This first thing on our list is something that’s really quite important to e-commerce. At first, this task can seem pretty difficult as you might think this is something you have to do manually. However, there’s a bunch of different ways that you can make up an email list. But why is an email list so important?
It’s an effective e-commerce marketing strategy due to the fact that your returning and loyal customers are the ones that will be making good use of it. They’ll be able to receive special offers and will get information straight from you, as opposed to receiving some sort of ad or promotion that you have to pay for. Additionally, you are totally in control of a mailing list. You won’t have to worry about a social media platform going down for a day or anything like that.
Then how can we get people to join your mailing list? As we said, there are a few ways to go about this. One of them is by using popups. Obviously, you don’t want a big message popping up on your store’s page immediately upon reaching it as that comes off as obnoxious. Instead, these popups can be programmed to show up when certain criteria are met. For instance, if a visitor spends a certain amount of minutes or scrolls down enough of a page.
Another way to get customers to use an email list is through the use of an opt-in checkbox. This is something that is included in the menu when a customer is getting ready to check out. There will be a little checkbox that customers can click on to join your mailing list.
This is an excellent choice because your customers will likely have a pretty high chance of checking the box. Think about it, they’re already getting ready to buy something from you and if they like your brand, it’s likely they’ll check the box. You can even sweeten the pot by adding some sort of discount or deal if they join the mailing list.
2. Email Marketing
To jump right off of the email list strategy, you can use it as a part of a marketing strategy. When it comes to email marketing, don’t just send out a weekly email with a lot of general information about upcoming sales, deals, or events. You should do your best to make these emails more personal to existing customers.
For instance, if you notice that there’s a certain group of customers that tend to buy one line of products, it would be more lucrative to send them emails with deals, discounts, or information about new products from that line. This is just one of the many examples of how you can use an email list to better encourage your loyal customers to buy more products from you.
You can even further group up the customers based on a variety of categories. For instance, let’s say that you notice that a group of customers tend to come back and spend money during certain store events or promotions. Using that information you can reach out with your mailing list to these customers whenever a promotion or sale they’d like happens.
Admittedly, managing all of these categories can be a lot to handle. Therefore, it’s very smart for any e-commerce business owner to use some automation if they’re serious about email marketing. By automating, you can have emails sent out automatically that are sorted by categories by an AI or software so you don’t have to do any of the tedious leg work of sifting through categories and all of your customers.
3. Scarcity Tactics
If a product is scarce, especially a popular one, then people will obviously be more inclined to buy it. You can use this in a variety of ways to get your customers to buy your products. You can even incorporate these strategies with your email marketing!
For instance, you can send out an email to your customer detailing a flash sale. There are other ways to employ scarcity tactics, such as putting countdown timers on your sites during sales. This sort of thing really gets into your customer’s head, creating a sense of urgency.
You can also add stock counters on your items when they drop below a certain level. Really, anything like that will likely double your sales and increase conversion rates. Scarcity is easily one of the fastest ways to get customers to buy more of your products and boost e-commerce sales.
A fun fact about this technique is that online stores that make use of it tend to see almost double an increase in online sales. This is a lot of revenue that you might be missing out on just by not knowing about this tactic. But how do you implement this tactic effectively? Well, it’s not all that difficult.
Probably the easiest way to go about upselling is to use popups during checkout. These popups should display better versions of the products with some sort of extra deal to encourage your customers to purchase them. This tactic will certainly increase your profits and sales, especially among returning customers who enjoy your products.
When you upsell, you’re showing your paying customers that there’s a better alternative to what they’d like to buy. Even if it’s just a larger quantity of the product in a convenient container, it will no doubt entice them to purchase it.
5. Moving Your Store to a Mobile Platform
In this day and age, this step should be something that everyone with an e-business should do. Tons and tons of people go shopping using their phones, whether it’s for groceries, food, commodities, or a myriad of other things. Therefore, one of the smartest things you can do as an e-commerce business owner is to move your store to mobile.
That being said, you need to make sure that your marketplace is optimized for mobile use. A problem with businesses making their store available on mobile is that it doesn’t work all too well. A current trend is that people will shop or peruse using their phone or other mobile device but won’t actually buy anything. This is due to poorly put-together mobile apps or websites.
User experience is paramount when making an online business. So, if you plan on making your store available on mobile, it’s imperative to make a user-friendly and reliable app or website. It would be very wise to hire a designer for these purposes if you can. There’s a lot of components that need to be optimized when going mobile, especially things like popups for upselling and email lists!
6. SEO Optimization
If you haven’t already, you should absolutely optimize your store to be easily found by search engines. It’s really quite necessary, especially if you’re trying to increase traffic, and subsequently sales, to your e-commerce site. If you’re able to get your e-commerce store on the first page of Google or other search engines, you’re much more likely to have people make a purchase!
Understandably, many people may shy away from this strategy because search engine optimization can be very difficult to tackle. However, this doesn’t need to be as daunting as you’d think. Luckily, there are plenty of website plugins that are both available for free and for purchase.
7. Cart Abandonment Reduction
This is something that unfortunately happens quite often in the world of e-commerce. For those of you that don’t know about this problem, what happens is that some people will just put a bunch of products in their cart ready to purchase and then not go through with it during the checkout process. This can be discouraging, especially for newer e-commerce business owners as they might get notifications for a full cart but nothing comes of it.
So, how do we reduce this from happening? There are a few ways to do this but the easiest way is through popups on the checkout page. You may be noticing a trend at this point, but yes popups are pretty simple, yet effective solutions to a lot of problems. Anyways, you can set up your website to have a popup before someone leaves your store that displays a discount code or some other deal. This will tempt them to complete the purchase and help reduce the number of times that shopping carts get abandoned.
Increasing traffic to your e-commerce website will only increase your bottom line. Online shoppers are really only looking for the best of the best so if they see your product pages as one of the first search options, they’ll be very likely to purchase something.
8. Display Your Best Sellers
When someone new visits your e-commerce store, you should have something eye-catching right when your landing page loads. What better thing to include than a section that is entirely dedicated to your best-selling items! By employing this tactic, not only are you impressing your visitors by saying you have products that are hot items, but you’re encouraging them to buy them.
By pointing potential customers towards your best-sellers, you’re also taking a lot of the stress away from them too. They won’t have to sift through lots of product choices and instead will have a better idea as to what they should buy from you. Providing this starting point for your customers is an excellent way to encourage a shopping spree and show what items are worth grabbing!
9. Instagram Integration
This is an excellent tip for those of you who have a sizeable social media following or are looking for a way to use your brand’s social media more. Instagram can use something called “shoppable posts.” If your page is approved by Instagram then you can actually use your business profile to link products on your posts!
Essentially, if you make a post with a product in it, you can actually tag the product and people can then use that tag to go to its store page. If your store relies heavily on visual branding or content marketing then integrating with Instagram is something that you should heavily consider. On top of this, you can actually integrate Instagram directly to your store’s site. This is a way to show customers your social media presence and give them a chance to follow you.
10. Display Reviews
This is something that really should go without saying, but it’s very important to show off online reviews of your high-quality products on your website. If you’re not doing this, you’re already losing out on a ton of income. The reason being is that well over half of customers that use e-commerce stores will use reviews to influence their purchase decisions.
Essentially, people will see the reviews of the products they want and then decide if they’ll make a purchase based on that. Therefore, if you don’t have your reviews on display, it can be very difficult for a potential customer to want to make a purchase. Rather than wanting to grab the product, they’ll be doubtful of how well it actually works.
Therefore, you should start asking customers to leave behind reviews or ratings on your products. A simple tactic is to use your mailing list to ask for reviews of people who have made purchases on your website. You can attach a follow-up survey to ask if they’re satisfied with the product or politely ask them to leave a review on the product’s store page.
If you’ve seen a dip in sales recently and aren’t seeing many new customers, then it’s imperative that you reach out to your loyal customers. Ask them to write a testimonial or review of some sort about your products that you can proudly display on your store’s page or on specific products.
The important thing with this strategy is that you’re building customer loyalty and social proof. The more they can trust you, the more likely they are to want to buy a product from you. Moreover, when people see that others are really enjoying your products, they’ll really want to see what all the fuss is about for themselves. Almost every e-commerce store will use this tactic, take the dominant e-commerce force Amazon as an example.
Without a doubt, these 10 tips and tricks will increase your e-commerce sales. The best part about many of these tips is that you don’t take up a lot of time to implement. A lot of them are simple changes to your website that can really impact how customers see your website and ultimately entice them to make a purchase and come back for more!
By using just one of these strategies, you’re sure to see an increase in your sales almost immediately. Additionally, if you find that you’d rather not have to deal with all of this, there’s always the option of automating your e-commerce store, as we mentioned earlier.